The Effectiveness of Advertising a Literature Review

The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase, too often neglected by the doctrine and operators in the communication process. The paper is discusses a possible methodology to investigate the degree of coincidence / discordance between what is conveyed through the advertising and what is actually understood by some consumers. The†¦show more content†¦The semiotic analysis focuses in the first instance, on symbols. These are identified as anything that conveys meaning, e.g., words, gestures, images, and dance. Semiotics studies the problem of encoding, and more generally of the code used. The object of investigation is the message itself containing different signs that can be interpreted according to a preestablished intention, without reference to the consumer and the influence on the consumer behavior. This approach is useful especially in the context of advertising creation. Authors assess the effectiveness of advertising i n reference either to the language of the message (Barthes, 1964; Durand, 1964) or the graphic image of the message (Eco, 1979; Mick, 1986; Scott, 1994). However, they analyze the quality of message from the viewpoint of its construction, its presentation and the place of the communication process. The impact of the message on the recipient is a minor problem in the process of the message evaluation. This is an important limitation to the semiotic approach in terms of marketing. Communication in general and advertising in particular, were treated by psychologists starting from the motivations of recipients, which occupy a central position in the analysis. This is because of their influence on the perception of the recipient (Mittelstaedt, 1990). They believe that the motivations drive consumer behavior. So the purposeShow MoreRelatedAdvertisement Effectiveness992 Words   |  4 PagesIntroduction: Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political amp; ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed viaRead MoreUsing Instagram : Motives For Its Use And Relationship1272 Words   |  6 Pagesaffect the effectiveness of social media advertising from three angles: advertising type, advertising literacy, and social tie strength from the perspective social psychology. This study randomly assigns participants into eight groups. The study finds out that interactive advertising has greater communication effectiveness, tie strength is critical for the effect of advertising on consumers’ attitude, and also a dvertising literacy has a negative influence on advertising effectiveness. 43. SzmiginRead MoreThe Effectiveness Of Subliminal Advertising1340 Words   |  6 PagesRunning head: EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Student ID- U3144007 Assessment detail - Literature Review Word count - 1200 IS THERE ANY EVIDENCE THAT COMPANIESRead MoreGender Portrayal Of Gender Roles953 Words   |  4 Pageswithin advertising. Because advertisements in the media frequently rely on gender roles to promote products and services (Eisend, 2010), research examining the effects of gender portrayals in advertising has become increasingly important in the social and behavioral sciences. Of particular significance to marketing professionals is the influence of gender stereotyping on perceived advertising effectiveness. Understanding how consumers respond to the gender roles depicted within advertising can ultimatelyRead MoreEffects of TV Commercials on Consumers1134 Words   |  5 Pages Literature review is actually consisting of materials related to present study.According to BumrungkitjareonTanasansopin (2011) A literature review is used to explain the reader the range of definitions and concepts that are available within relevant literature and then choose one that seems to you the best suited for your research project†. A literature review is an account of what has been published on a topic by accredited scholars and researchers (writing).Many of the researches have beenRead MoreHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words   |  5 PagesKristin Nill Article Summary Assignment #1 1. State your topic area for the literature review project. Be as specific as you are able to at this time. The topic area that I would like to cover for my literature review project is the topic of how women are portrayed in advertising and the impact this has on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypesRead MoreMarketing1077 Words   |  5 PagesCHAPTER II- LITERATURE REVIEW In todays competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but theRead MoreEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagesâ€Å"Effectiveness of Print and Television advertisements, a Comparative study of the same brands on different media vehicles.† - Ayushee Bhatnagar Abstract In the age where technology has made things easy and convenient there are some things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shiftRead MoreLiterature Review Celebrity Chef4456 Words   |  18 Pagesco.uk/food/jamie10a.jpg A literature review 2008-2 Statement of authorship I certify that this literature review is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the literature review. Signed: _____ Read MoreEffectiveness Of Digital Marketing For Marketers And Consumers1450 Words   |  6 PagesEFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic

The Core Values Of Social Work - 1589 Words

Statement of Purpose Social work concentrates not only on the wellbeing of society, but also the welfare of individuals, families, groups, and communities. Social work is a critical tool in acknowledging national controversial issues such as transparency in the government but can also address local concerns, like gang related activity within a community. It means seeing issues affecting daily lives and taking the initiative to enact a solution. Social work encompasses many facets such as community development, program development, public policy, intervention, and direct one-on-one communication. The core values of social work for me include the overall well being of society, social justice for all, equality, and dignity among individuals.†¦show more content†¦Not long after, they enrolled her in school and extracurricular activities. She was getting the love and support as a young girl should, and she recognized it. She even said to me one day, â€Å"Ashley, I’m so lucky now.† I k new she was comparing her new opportunity to her old situation. As the school year went on, she formed a close bond with her foster brother and they even began to refer to each other as sibling. I witnessed the familial love grow organically between the family and Chelsea. After two years of being considered a foster child, the family was finally able to legally adopt Chelsea. The adoption day was incredibly meaningful to the whole family. Chelsea had a new last name and the family officially had a new daughter/sister. Working with Chelsea and the family, completely changed my views of the foster care and adoption system. I learned that children could grow to love their adoptive parents as their own, and vice versa. The experience can both be appreciative and enlightening for everyone involved. After college, I searched for a career in which I could continue to help children. Luckily, I was offered a position in the finance department at the Children’s Institute, Inc. (CII). I would be indirectly helping children, but nonetheless contributing. The Children’s Institute, Inc. is a non-profit organization focusing on comprehensive social services for infants, children, youth and the whole entire family. CIIShow MoreRelatedThe Core Value Of Social Work1025 Words   |  5 PagesThe first core value of social work is service. The purpose of service is to simply help those in need. It is our duty to find the help and support that individuals need in order to function properly, both individually and socially. Social workers have the ability to see potential in individuals and it is our job to help individuals find that potential. It is also our duty to address social issues. In order to do provide the services needed for individuals, social workers must use their own sourceRead MoreThe Core Values Of Social Work1011 Words   |  5 PagesThroughout this course we learned the foundation of Social Work, how it began and how eventually it branched out. The importance of Social Policies, Social Justice, meeting all human needs and understanding the core ethical values of Social Work. We learned how it all began with the church, we can even go further back to the Native Americans and Pilgrim times. Where the first display of Social Work took place then and there, we were able to learn that with Edwin in his first Presentation that gaveRead MoreThe Social Work Profession And Core Values Essay1636 Words   |  7 Pagesthe social work profession and its core values is that social workers are caregivers, they provide assistance to people in need and they address social problems. The social worker goal is the improvement of society in order to ameliorate the lives of individuals in need. The primary mission of the social work profession is to enhance th e well-being of people and to help them meet their basic needs, with special emphasis on the needs of the poor, and the vulnerable individual. The social work missionRead MoreThe Six Core Values Of Social Work713 Words   |  3 Pages â€Å"The primary mission of a Social Worker profession is to enhance human well-being and help meet the basic human needs of all people, with particular attention to the needs and empowerment of people who are vulnerable, oppressed, and living in poverty. A historic and defining feature of social work is the profession’s focus on individual well-being of society. Fundamental to social work is attention to the environmental forces that create, contribute to, and address problems in living.† (NASWRead MoreThe Social Work Profession And Its Core Values Essay1624 Words   |  7 Pagesunderstanding of the social work profession and its core values is that social workers are caregivers, they provide assistance to people in need, and they address social problems. The social worker goal is the improvement of society to ameliorate the lives of individuals in need. The social work profession mission is to enhance the well-being of people and to assist them in meeting their basic needs, with particular emphasis on the needs of the poor, and the vulnerable individual. The Social Work professionRead MoreCore Social Work Ethics And Values Essay2536 Words   |  11 PagesIntroduction to Social Work Element1 This essay will explore two examples of core social work ethics and values and discuss the importance of the chosen principles. It will also discuss the implications that would arise if a social work professional did not comply to the standards of conduct , performance and ethics. It can be argued that the values and ethics that underpin social work are at the core of the practice ; this is what separates it in a distinct manner amongst other professionsRead MoreMy Core Values : Leadership, Openness, Respect, And Faith1425 Words   |  6 PagesMy core values are leadership, openness, respect, compassion, equality and faith. The reading impacted these core values, because I learned as a social worker, you must occasionally take leadership. Openness is always important when working with individuals, families, groups, and communities of different backgrounds. Everyone deserves respect, and being that I will be working with individuals that are going through tough situations, I have to always have respect. Compassion is a must because I wantRead MoreThe Social Work Code Of Ethics1059 Words   |  5 Pagesof the social work profession is deeply rooted in a specific set of core values. These strict set of beliefs are embraced by professional history and are the f ramework to social work s unique purpose and mission. The six core values include Service, Social Justice, Dignity and Worth of the Person, Importance of Human Relationships, Integrity, and Competence. As Social Workers begin or continue their journey in social work it is significant to always properly represent, and advance the values and goalsRead MoreSocial Work Values And Ethics1441 Words   |  6 PagesRunning head: Social Work Values and Ethics 1 Social Work Values and Ethics Unique to the Profession Jessica A. Rosario Arizona State University Social Work Values and Ethics 2 Abstract The history and evolution of social work dates to the late 1800’s. Since the profession was recognized many concerns arose regarding the values and ethics of social workers. The key points of theRead MoreValues and Reflection Paper837 Words   |  4 PagesValues and Reflection Paper Enrique Riccardi CJA/474 - MANAGING CRIMINAL JUSTICE PERSONNEL January 25, 2014 Jason Husky Abstract Reflection paper will address some topics while reflecting on core values, brief description on how some professionals in the field acquire their own values and with time may change their values. It will give a definition of what values in the workplace are, and explain what these values do for us as professionals. In this paper the reader will also be

Model of Osteopathy Lumbar Degenerative Disk

Question: Describe about the Model of Osteopathy for Lumbar Degenerative Disk. Answer: Introduction The intervertebral disc is a cartilaginous arrangement. Various factors have been found to trigger the degeneration of the intervertebraldisc. The main contributing aspects are found to be aging, genetics, nutrition, metabolic, infection and mechanical factors. Degeneration of the intervertebraldisc is clinically important because back pain is intensely connected with it. The major triggering factors The major triggering influences individually or collectively cause intervertebraldisc degeneration. Ageing The density of cells in the disc deteriorates with aging due to the degraded production of the matrix. The collagen IX and I) and non-collagen protein content increases and the synthesis rate and concentrationof proteoglycans (Aggrecan) decreases in the nucleus. These events progressively makes the nucleus more fibrous, dry, solid and granular and can cause cracks to appear (Kepler et al., 2013). Genetic influences Vitamin D receptor gene variants Fok I and Taq I have been found to be involved in disc degeneration. Decaying of mRNA gets increased by Taq I which damages the glycosaminoglycan sulphation by vitamin D. polymorphism in these variants can also accelerate degenerative. The alleles of the interleukin-1 gene are allied with disc bulging (Kepler et al., 2013). Nutrition According to Boubriak et al. (2013), reduction in the transportation of nutrients in the disc is a cause of degeneration. A declined stream of vital nutrients leads to an amplification of oxidative stress indicators. A lower level of oxygen and an acidic pH from the anaerobic metabolism cause a drop in the synthesis of proteoglycan and protein. A reduction in nutrient quantity can also decrease the amount of viable cells of the disc. Metabolic factors Metabolic disorders like diabetes mellitus and alkaptonuria can facilitate disc deterioration either by meddling with the usual biochemistry of matrix production or by depositing foreign ingredients inside the disc. A significant decrease in hexosamine content increased the activity of carbohydrate metabolism enzymes and amplified hydroxyproline in diabetes patients which causes a deficiency in the incorporation of S-sulphate in the disk. Alkaptonuria patients suffer disc degeneration due to the deposition of black intradiscal pigments (Nerlich Boos, 2016). Low-grade infection The systematic review of Urquhart et al. (2015), recognized reasonable information to specify low virulent bacteria have a role in low back pain with disc degeneration. This evidence suggests an association between low-grade infection and Modic Type 1 alteration related to disc herniation (Urquhart et al., 2015). Mechanical factors Vibration adversely affects metabolism and nutrition of the disc. Torsional movements produce tension in the collagen fibers in the annulus and torsion injury may lead to disc degeneration. Vertebral endplate fails due to fracturing when subjected to a severe compression load (Gawri et al., 2014). Process by which intervertebraldisc becomes a source of pain The intervertebraldisc serves to sustain compression load and can be a source of pain. The annulus fibrosus may get damaged due to these factors and can become a significant source of pain if the annulus extends to the external part and the nerves become sensitized. If the nucleus pulposus leaks out of the disc and interacts with nerve roots, it can cause inflammation and create pain (Gawri et al., 2014). Conclusion The evidence suggests that disc degeneration is an age-dependent, genetic and cell-mediated molecular degradation progression which is facilitated by inflectional, metabolic, mechanical and nutritional factors. The evidence established these factors cause fissures and cracks in the disc matrix, thickens the vertebral endplate, disrupts the biomechanical functioning of the discand cause tears in the annulus. References Boubriak, O., Watson, N., Sivan, S., Stubbens, N., Urban, J. P. (2013). Factors regulating viable cell density in the intervertebral disc: blood supply in relation to disc height.Journal of anatomy,222(3), 341-348. Gawri, R., Rosenzweig, D. H., Krock, E., Ouellet, J. A., Stone, L. S., Quinn, T. M., Haglund, L. (2014). High mechanical strain of primary intervertebral disc cells promotes secretion of inflammatory factors associated with disc degeneration and pain.Arthritis research therapy,16(1), 1. Kepler, C. K., Ponnappan, R. K., Tannoury, C. A., Risbud, M. V., Anderson, D. G. (2013). The molecular basis of intervertebral disc degeneration.The Spine Journal,13(3), 318-330. Nerlich, A. G., Boos, N. (2016). Advances in Lumbar Degenerative Disk Disease Pathophysiology Comprehension. InAdvanced Concepts in Lumbar Degenerative Disk Disease(pp. 41-59). Springer Berlin Heidelberg. Urquhart, D. M., Zheng, Y., Cheng, A. C., Rosenfeld, J. V., Chan, P., Liew, S., Cicuttini, F. M. (2015). Could low grade bacterial infection contribute to low back pain? A systematic review.BMC medicine,13(1), 1.

Oh Really Essays - , Term Papers, Research Papers

Oh Really? Oh Really, you think i am a lark, the dogs they run and bark, but when i say to them, shut up shut up shut up, you say to be nice to them, how would you like it if i treated you that way, Oh really they i did say, upon my first swat of the bum, i would use my teeth to shred through your thumb, i would rip through your chest and pull out your beating heart, and in one final bite, you would be no more, i would wrap around your leg, and hump you across the floor, out of a daze i would soon snap, as your foot began to tap, how would you like it...hmmm?, I would like it just fine, Oh really? Oh Really Essays - , Term Papers, Research Papers Oh Really? Oh Really, you think i am a lark, the dogs they run and bark, but when i say to them, shut up shut up shut up, you say to be nice to them, how would you like it if i treated you that way, Oh really they i did say, upon my first swat of the bum, i would use my teeth to shred through your thumb, i would rip through your chest and pull out your beating heart, and in one final bite, you would be no more, i would wrap around your leg, and hump you across the floor, out of a daze i would soon snap, as your foot began to tap, how would you like it...hmmm?, I would like it just fine, Oh really?

How did lady Macbeth and witches changed Essay Example

How did lady Macbeth and witches changed Paper They persuaded Macbeth to kill people only because they wanted to be benefited. They were selfish and not worrying that they would soon turn Macbeth into a crazed lunatic The witches delighted in chaos and toil. They did not tell Macbeth what to do but they simply showed him what can happen through their prophecies and the apparitions they showed to Macbeth. Macbeth couldve been a perfect target for them to bring about this chaos. Macbeth is a strong soldier, he has killed enemies in war, and perhaps the witches knew his true nature(by the prickling of my thumb, meeting wicked this way comes ). The extent of their influenced is demonstrated through their predictions, they are temptations and a form of flattery which Macbeth eventually gave into. On one hand, Lady Macbeth has the far greater influence because she is Machetes wife and they share a passionate relationship together. Just like the witches she flatters him, but this time It Is a direct flattery and a direct temptation towards him. As far as Macbeth being changed into a different person, he himself is responsible for his own actions. The final decision lies within him and this as demonstrated when he carried out the murder of King Duncan. We will write a custom essay sample on How did lady Macbeth and witches changed specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How did lady Macbeth and witches changed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How did lady Macbeth and witches changed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Lady Macbeth acts as the catalyst for Macbeth. Macbeth realized that he would have to commit regicide (stars, hide your fires; let light not see my deep and black desires), but he was unwilling to do so. Lady Macbeth changes his mind by attacking his manhood, despite the brave acts he has committed as a soldier. She also flatters him shamelessly. The murder of Duncan sets Macbeth on the trail of evil, as he didnt consult his wife when he killed Banquet and Macadams family. He didnt even care when she committed suicide. The witches represent the Three Fates In Greek Mythology. They connotative destiny, fate, etc. They delight and thrive In chaos and toll. In my opinion, the witches represent the primeval human emotions of hate and wickedness. They are all that Is wrong with humanity. They also bring a supernatural theme In the play. The witches do not seem human, as when Banquet says they look Like women, yet their beards defy this theory. They have not the power to kill, only manipulate. In laymans terms,They can tell you the stuff you wan hear, to bring you down. 🙂 They also help Macbeth, as they awaken his dark mammalians, and a insatiable will to claim the golden round (the crown). The witches also seem to befriend Macbeth as one of them, saying that he Is a wayward child. They also seemed to know his true nature- by the prickling of my thumb, something (not someone, suggesting that he has lost his humanity and personality) wicked this way comes. How did lady Macbeth and witches changed the Macbeth into bad person? By Georgia-Whelan apparitions they showed to Macbeth. Macbeth couldve been a perfect target for Just like the witches she flatters him, but this time it is a direct flattery and a direct hen she committed suicide. The witches represent the Three Fates in Greek Mythology. They connotative destiny, fate, etc. They delight and thrive in chaos and toil. Wickedness. They are all that is wrong with humanity. They also bring a supernatural theme in the play. The witches do not seem human, as when Banquet says they look like women, yet their beards defy this theory. They have not the power to kill, only you down. 🙂 They also help Macbeth, as they awaken his dark ambitions, and a befriend Macbeth as one of them, saying that he is a wayward child. They also

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buy custom Mini Car Case Study essay Global Control is a strategy whereby a firm controls all the processes of production, sales, advertisement and promotion in the international market. Local autonomy, on the other hand, is a strategy whereby the producer company controls all the processes of production, sale, promotion and advertisement of a product. A Mini is a small car. It is a product of the British Motor Corporation. This company has used a promotion strategy that comprises of a mixture of global control and local autonomy. This mixture of strategies has its advantages and its disadvantages. Advantages of adopting a mixture of global control and local autonomy strategies It enables the manufacturer to edge money market fluctuations. Here, the company avoids countries that have high foreign currency exchange rates. It does business with countries that have low exchange rates to ensure it does not lose profits. This strategy also promotes revenue stability. Different countries are experiencing different economic challenges. When there is a recession in one market, the other one could be experiencing a boom. Therefore, the company in question has a choice to trade in the performing countries, thus promoting sales. It enables producers to satisfy a wide variety of customers. This is because the firm reaches out to both the local and the international markets. Thus, it can tell the countries and, or areas where they make most sales. The producer is also able to satisfy the consumer niche. This refers to tastes and preferences of consumers. The producer gets a chance to interact with various consumers both locally and internationally. The mixture of policy promotes international integration. This is extremely crucial to a company like this one that manufactures vehicles, as it does not target local markets alone. This is because they are unusually small and easily get saturated. International integration prevents the possibility of rivalry among countries in question. It also promotes the stability of the balance of payment. The Mini car manufacturing company benefits from the ability to practice transfer pricing. It also gains from the benefits that come with large-scale production and promotion. These are the economies of scale. This is the case, since a unit cost o promoting their commodity translates in to a large geographical coverage of the market, there by resulting in too much sales. The manufacturing company is prone to effects of differences in tax regimes. Different countries have different tax rates that they levy on imports and exports. When undertaking the Global control strategy, this company will have to encounter these different tax regimes. There is also the disadvantage of fluctuating exchange rates. These exchange rates change because different countries enact different policies to control their imports and exports. (Claire, 2002) The Mini manufacturing company will also encounter challenges caused by social-economic factors such as per capita income. This differs from country to country. It also differs with time in I given country. It refers to the total income that every citizen earns in that country. It dictates the ability of people in a given country, to buy the commodity. In this case, it is a car. One may find out that,in some countries, people earn too little and that only few people can manage to buy luxurious commodities such as cars. This would mean that no matter the degree of product promotion, remarkably few sales could be made. (Cappellin Giuliani, 2004) The company might also be faced with the enemy character situation. If the destination country is at war with the exporting country, then, the importing country could chose not to import from them again. The final consumers may also decline to buy those products. In such a case, the Mini car manufacturing company would be on the losing end. When we consider the merits and demerits of using a mixture of the two strategies, I would recommend that the Mini manufacturing company continue using that mixture. The company must exploit the local market to the fullest. This is because it does not have many legal formalities, as is the case with international market. However, the firm must target international markets too. The local market is likely to be too small for it to consume all their cars. It is also likely to be easily saturated. These two reasons, therefore, would limit the company to manufacture lower than the capacity it has. (Fisher, 1991) Methods of guerilla marketing This refers to inconsiistent advertisement marketing. The company should use product re-launch strategy. Here, a company conducts innovative car improvement, and then it launches the improved car. The company could also use product re-branding strategy. In this case, the car brand name may be changed, and then the same car gets back to the market. The Mini car manufacturing company could also employ group-marketing strategy. For example, it may offer after sale services such as free car repair for may be one year. (Claire, 2002) Corporate Social responsibility (CSR) and sustainability These are the strategies that the company can put in place in order to give back to the society. The company may achieve this by manufacturing an environmental friendly car that emits less carbon. The ANSOFF model is a strategic marketing plan, where a company decides on whether to launch a product in a new market or to re-launch it in a pre-existing market. The BMW Company should adopt the existing market to existing market strategy as it always has the highest pay off. Brand extension and franchising of the brand to other companies In order for BMW Company to extend the brand name of the E-model, it may re-launch the Mini as a personalized car. It may also re-launch it as a luxury vehicle. The other option is to re-launch the Mini car as a rally car. Franchising is the act of allowing a company to produce a product and then it uses the brand name of another prominent company. The BMW Company cannot franchise the brand to other companies, as the brand is not yet popular in the market. Therefore, an attempt to franchise the brand name may cause the dependent company to make poor sales. After the launching of the E-car model, the BMW Company can extend the brand away from cars. This could be quite wise since an advertisement of one of the products bearing the brand could end up promoting every other commodity that has that brand. Rallies are quite popular in the field of sports. Therefore, rallying the new brand would act as an advertisement for the brand. The rallying car should be customized to be exceptionally fast, so that it can be outstanding in the rally. This could create a positive impression of the brand. 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Media for Marketing and Advertising Essay Example | Topics and Well Written Essays - 2250 words

Media for Marketing and Advertising - Essay Example The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche. In addition it conclusively discusses the marketing mix that is the product, the place, promotion and the price of the toy in the UK market. Company’s Overview Hangzhou Kebo factory limited was established in the year 2004 with the main aim of developing and producing better quality toys professionally as explained by Hangzhou Kebo Toy Factory INC. Their toys are aimed at promoting creativity in children and have a high education value. Since then the company has spread its wings to countries outside Asia to as far as Europe. As a matter of fact, the company claims to export up to 80% of what they manufacture. Their biggest importers are the United States of America, Australia, Japan, West Europe and Korea where they have managed to attain a significant market share in these particular countries. The company takes pride in the quality as well as creativity of their products not to mention their expanding popularity. Hangzhou Kebo factory limited boasts of producing many major products including; educational toys, plastic toys, wooden toys and promotional gifts. Toys exported from China The graph above shows the value of toys exported from China. ... The products are designed to assist children to learn about different colours and shapes as well as helping them develop their capability for logical thinking and keen observation. Additionally, their toys can help children learn scientific concepts and this helps to develop their creativity, flexibility, self- confidence and intelligence in their early years. Versatile products Not only can their products be used for games, they can also be used as teaching aides. This ensures that their users get to enjoy both sides of the coin without a hassle. This is both convenient and helps to save time. It also ensures that learning is fun and acts as a measure to avert boredom. Brand reputation Their products have reported high sales and have been well received by customers globally. The company has worked with some of the renowned games and toys producers including Wonderland in Thailand and HABA in Germany (Trader China 2011). The company has secured a considerable market share not only in Asia but also in the Middle- East, U. S. and Europe. Weaknesses The company faces a major challenge as it will be introducing a new brand in the market not just a new product (Alibaba.com 2011). Acquiring new customers will most likely prove to be difficult as the target market already has a brand of their choice (Brassington and Petit 2003). Therefore, it will take a lot of advertising and marketing to sway the customers to take up this new brand as the brand of their choice. The product’s characteristics do not differentiate as much from other existing products in the market. As such the company’s products, that is, the toys they manufacture may not be that different from those already in circulation (Trader China 2011). This will result in the company’s loss if