Wednesday, November 27, 2019

How did lady Macbeth and witches changed Essay Example

How did lady Macbeth and witches changed Paper They persuaded Macbeth to kill people only because they wanted to be benefited. They were selfish and not worrying that they would soon turn Macbeth into a crazed lunatic The witches delighted in chaos and toil. They did not tell Macbeth what to do but they simply showed him what can happen through their prophecies and the apparitions they showed to Macbeth. Macbeth couldve been a perfect target for them to bring about this chaos. Macbeth is a strong soldier, he has killed enemies in war, and perhaps the witches knew his true nature(by the prickling of my thumb, meeting wicked this way comes ). The extent of their influenced is demonstrated through their predictions, they are temptations and a form of flattery which Macbeth eventually gave into. On one hand, Lady Macbeth has the far greater influence because she is Machetes wife and they share a passionate relationship together. Just like the witches she flatters him, but this time It Is a direct flattery and a direct temptation towards him. As far as Macbeth being changed into a different person, he himself is responsible for his own actions. The final decision lies within him and this as demonstrated when he carried out the murder of King Duncan. We will write a custom essay sample on How did lady Macbeth and witches changed specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How did lady Macbeth and witches changed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How did lady Macbeth and witches changed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Lady Macbeth acts as the catalyst for Macbeth. Macbeth realized that he would have to commit regicide (stars, hide your fires; let light not see my deep and black desires), but he was unwilling to do so. Lady Macbeth changes his mind by attacking his manhood, despite the brave acts he has committed as a soldier. She also flatters him shamelessly. The murder of Duncan sets Macbeth on the trail of evil, as he didnt consult his wife when he killed Banquet and Macadams family. He didnt even care when she committed suicide. The witches represent the Three Fates In Greek Mythology. They connotative destiny, fate, etc. They delight and thrive In chaos and toll. In my opinion, the witches represent the primeval human emotions of hate and wickedness. They are all that Is wrong with humanity. They also bring a supernatural theme In the play. The witches do not seem human, as when Banquet says they look Like women, yet their beards defy this theory. They have not the power to kill, only manipulate. In laymans terms,They can tell you the stuff you wan hear, to bring you down. 🙂 They also help Macbeth, as they awaken his dark mammalians, and a insatiable will to claim the golden round (the crown). The witches also seem to befriend Macbeth as one of them, saying that he Is a wayward child. They also seemed to know his true nature- by the prickling of my thumb, something (not someone, suggesting that he has lost his humanity and personality) wicked this way comes. How did lady Macbeth and witches changed the Macbeth into bad person? By Georgia-Whelan apparitions they showed to Macbeth. Macbeth couldve been a perfect target for Just like the witches she flatters him, but this time it is a direct flattery and a direct hen she committed suicide. The witches represent the Three Fates in Greek Mythology. They connotative destiny, fate, etc. They delight and thrive in chaos and toil. Wickedness. They are all that is wrong with humanity. They also bring a supernatural theme in the play. The witches do not seem human, as when Banquet says they look like women, yet their beards defy this theory. They have not the power to kill, only you down. 🙂 They also help Macbeth, as they awaken his dark ambitions, and a befriend Macbeth as one of them, saying that he is a wayward child. They also

Sunday, November 24, 2019

buy custom Mini Car Case Study essay

buy custom Mini Car Case Study essay Global Control is a strategy whereby a firm controls all the processes of production, sales, advertisement and promotion in the international market. Local autonomy, on the other hand, is a strategy whereby the producer company controls all the processes of production, sale, promotion and advertisement of a product. A Mini is a small car. It is a product of the British Motor Corporation. This company has used a promotion strategy that comprises of a mixture of global control and local autonomy. This mixture of strategies has its advantages and its disadvantages. Advantages of adopting a mixture of global control and local autonomy strategies It enables the manufacturer to edge money market fluctuations. Here, the company avoids countries that have high foreign currency exchange rates. It does business with countries that have low exchange rates to ensure it does not lose profits. This strategy also promotes revenue stability. Different countries are experiencing different economic challenges. When there is a recession in one market, the other one could be experiencing a boom. Therefore, the company in question has a choice to trade in the performing countries, thus promoting sales. It enables producers to satisfy a wide variety of customers. This is because the firm reaches out to both the local and the international markets. Thus, it can tell the countries and, or areas where they make most sales. The producer is also able to satisfy the consumer niche. This refers to tastes and preferences of consumers. The producer gets a chance to interact with various consumers both locally and internationally. The mixture of policy promotes international integration. This is extremely crucial to a company like this one that manufactures vehicles, as it does not target local markets alone. This is because they are unusually small and easily get saturated. International integration prevents the possibility of rivalry among countries in question. It also promotes the stability of the balance of payment. The Mini car manufacturing company benefits from the ability to practice transfer pricing. It also gains from the benefits that come with large-scale production and promotion. These are the economies of scale. This is the case, since a unit cost o promoting their commodity translates in to a large geographical coverage of the market, there by resulting in too much sales. The manufacturing company is prone to effects of differences in tax regimes. Different countries have different tax rates that they levy on imports and exports. When undertaking the Global control strategy, this company will have to encounter these different tax regimes. There is also the disadvantage of fluctuating exchange rates. These exchange rates change because different countries enact different policies to control their imports and exports. (Claire, 2002) The Mini manufacturing company will also encounter challenges caused by social-economic factors such as per capita income. This differs from country to country. It also differs with time in I given country. It refers to the total income that every citizen earns in that country. It dictates the ability of people in a given country, to buy the commodity. In this case, it is a car. One may find out that,in some countries, people earn too little and that only few people can manage to buy luxurious commodities such as cars. This would mean that no matter the degree of product promotion, remarkably few sales could be made. (Cappellin Giuliani, 2004) The company might also be faced with the enemy character situation. If the destination country is at war with the exporting country, then, the importing country could chose not to import from them again. The final consumers may also decline to buy those products. In such a case, the Mini car manufacturing company would be on the losing end. When we consider the merits and demerits of using a mixture of the two strategies, I would recommend that the Mini manufacturing company continue using that mixture. The company must exploit the local market to the fullest. This is because it does not have many legal formalities, as is the case with international market. However, the firm must target international markets too. The local market is likely to be too small for it to consume all their cars. It is also likely to be easily saturated. These two reasons, therefore, would limit the company to manufacture lower than the capacity it has. (Fisher, 1991) Methods of guerilla marketing This refers to inconsiistent advertisement marketing. The company should use product re-launch strategy. Here, a company conducts innovative car improvement, and then it launches the improved car. The company could also use product re-branding strategy. In this case, the car brand name may be changed, and then the same car gets back to the market. The Mini car manufacturing company could also employ group-marketing strategy. For example, it may offer after sale services such as free car repair for may be one year. (Claire, 2002) Corporate Social responsibility (CSR) and sustainability These are the strategies that the company can put in place in order to give back to the society. The company may achieve this by manufacturing an environmental friendly car that emits less carbon. The ANSOFF model is a strategic marketing plan, where a company decides on whether to launch a product in a new market or to re-launch it in a pre-existing market. The BMW Company should adopt the existing market to existing market strategy as it always has the highest pay off. Brand extension and franchising of the brand to other companies In order for BMW Company to extend the brand name of the E-model, it may re-launch the Mini as a personalized car. It may also re-launch it as a luxury vehicle. The other option is to re-launch the Mini car as a rally car. Franchising is the act of allowing a company to produce a product and then it uses the brand name of another prominent company. The BMW Company cannot franchise the brand to other companies, as the brand is not yet popular in the market. Therefore, an attempt to franchise the brand name may cause the dependent company to make poor sales. After the launching of the E-car model, the BMW Company can extend the brand away from cars. This could be quite wise since an advertisement of one of the products bearing the brand could end up promoting every other commodity that has that brand. Rallies are quite popular in the field of sports. Therefore, rallying the new brand would act as an advertisement for the brand. The rallying car should be customized to be exceptionally fast, so that it can be outstanding in the rally. This could create a positive impression of the brand. 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Thursday, November 21, 2019

Media for Marketing and Advertising Essay Example | Topics and Well Written Essays - 2250 words

Media for Marketing and Advertising - Essay Example The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche. In addition it conclusively discusses the marketing mix that is the product, the place, promotion and the price of the toy in the UK market. Company’s Overview Hangzhou Kebo factory limited was established in the year 2004 with the main aim of developing and producing better quality toys professionally as explained by Hangzhou Kebo Toy Factory INC. Their toys are aimed at promoting creativity in children and have a high education value. Since then the company has spread its wings to countries outside Asia to as far as Europe. As a matter of fact, the company claims to export up to 80% of what they manufacture. Their biggest importers are the United States of America, Australia, Japan, West Europe and Korea where they have managed to attain a significant market share in these particular countries. The company takes pride in the quality as well as creativity of their products not to mention their expanding popularity. Hangzhou Kebo factory limited boasts of producing many major products including; educational toys, plastic toys, wooden toys and promotional gifts. Toys exported from China The graph above shows the value of toys exported from China. ... The products are designed to assist children to learn about different colours and shapes as well as helping them develop their capability for logical thinking and keen observation. Additionally, their toys can help children learn scientific concepts and this helps to develop their creativity, flexibility, self- confidence and intelligence in their early years. Versatile products Not only can their products be used for games, they can also be used as teaching aides. This ensures that their users get to enjoy both sides of the coin without a hassle. This is both convenient and helps to save time. It also ensures that learning is fun and acts as a measure to avert boredom. Brand reputation Their products have reported high sales and have been well received by customers globally. The company has worked with some of the renowned games and toys producers including Wonderland in Thailand and HABA in Germany (Trader China 2011). The company has secured a considerable market share not only in Asia but also in the Middle- East, U. S. and Europe. Weaknesses The company faces a major challenge as it will be introducing a new brand in the market not just a new product (Alibaba.com 2011). Acquiring new customers will most likely prove to be difficult as the target market already has a brand of their choice (Brassington and Petit 2003). Therefore, it will take a lot of advertising and marketing to sway the customers to take up this new brand as the brand of their choice. The product’s characteristics do not differentiate as much from other existing products in the market. As such the company’s products, that is, the toys they manufacture may not be that different from those already in circulation (Trader China 2011). This will result in the company’s loss if